---
title: Connecting Vendor Spotlights to Social Media
description: "VendorHearth Pro creates Vendor Spotlights as WordPress posts. This allows you to use your existing WordPress social-sharing tools to automatically share spotlights to supported social media accounts. VendorHearth itself does not directly connect to Facebook or Instagram. ## How Social…"
url: "https://vendorhearth.com/docs/connecting-vendor-spotlights-to-social-media/"
updated: "2026-09-23"
category: Vendor Spotlights — creating spotlights, scheduling, test posts, social posting
---

# Connecting Vendor Spotlights to Social Media

VendorHearth Pro creates Vendor Spotlights as WordPress posts. This allows you to use your existing WordPress social-sharing tools to automatically share spotlights to supported social media accounts.

VendorHearth itself does not directly connect to Facebook or Instagram.

## How Social Sharing Works

The process works like this:

**VendorHearth creates the spotlight → WordPress publishes the post → Your social-sharing integration shares the post**

This separation means VendorHearth does not need access to your social media passwords or accounts.

## Using Jetpack

One option for social sharing is Jetpack.

If you want to use Jetpack with Vendor Spotlights:

1. Install and activate Jetpack on your WordPress website.
2. Connect Jetpack to the appropriate account.
3. Configure Jetpack's social-sharing features.
4. Connect the supported social accounts you want to use.
5. Confirm that normal WordPress posts can be shared successfully.

Once configured, VendorHearth Spotlights can use the same WordPress publishing workflow.

## Facebook and Instagram

If your WordPress social-sharing setup supports your Facebook or Instagram account, published Vendor Spotlights can participate in that workflow.

The availability of individual social networks depends on the social-sharing service you are using and the connections it currently supports.

VendorHearth does not control which social networks are available through Jetpack or another third-party service.

## Scheduled Spotlights

Social sharing becomes especially useful when combined with VendorHearth's automatic spotlight scheduling.

For example, VendorHearth can schedule spotlight posts in advance.

When WordPress publishes each scheduled post, your configured social-sharing integration can then handle sharing that post to connected social accounts.

This allows much of your vendor-promotion campaign to run automatically.

## Test Your Connection First

Before scheduling an entire event's Vendor Spotlights, test your social-sharing setup.

Create or publish a normal WordPress test post and verify that it appears on the intended social account.

If the WordPress post publishes but does not appear on social media, troubleshoot the social-sharing integration before troubleshooting VendorHearth.

## VendorHearth Does Not Store Social Passwords

You should never enter your Facebook, Instagram, or other social media password into VendorHearth.

Authentication is handled by the WordPress social-sharing service you choose.

This keeps social account management separate from VendorHearth.

## If a Spotlight Publishes but Does Not Share

If the Vendor Spotlight successfully appears on your website but does not appear on social media, VendorHearth has generally completed its part of the process.

Check:

- Your social-sharing plugin or service
- Whether the social account is still connected
- Whether automatic sharing is enabled
- Whether that network supports automatic sharing
- Any errors reported by the social-sharing service

Account permissions can sometimes expire or require reconnection.

## Changing Social-Sharing Services

VendorHearth does not require a specific social-sharing provider.

Because Vendor Spotlights are WordPress posts, you may use another compatible WordPress social-publishing solution instead of Jetpack.

The important requirement is that the service can work with WordPress posts and supports the social networks you want to use.

## Social Sharing Is Optional

You do not need to connect social media to use Vendor Spotlights.

Without a social-sharing integration, VendorHearth can still:

- Create spotlight posts
- Schedule spotlight posts
- Publish them on your website
- Use vendor logos as featured images
- Build your event's promotional schedule

Social sharing simply extends those WordPress posts to supported external platforms.

## Next Step

Continue to **Troubleshooting Vendor Spotlights** for solutions to common problems with spotlight creation, scheduling, featured images, and social sharing.